Kolegram Repositions
Library and Archives Canada (LAC)

The LAC’s Strategic Communications group was looking to reposition and update the public’s perception of the organization since the recent merger of the two sectors. Kolegram created a corporate brochure themed ‘Moving Ahead’ telling the story of how LAC’s up-to-date capabilities are meeting the demands of today through its highly-accessible on-line digital environment. A mini brochure version targeted at the general public and innovative stand-alone display system were also developed to support corporate messaging.

The promo materials’ first exposure at an international conference for librarians and archivists in South Africa has clearly positioned the LAC as both a technical innovator and industry leader around the world.

Client: Library and Archives Canada
Creative Director: Jean-Luc Denat
Artistic direction, design and production: Gontran Blais
Account Manager: Stephen Hards